Privacy policy

At Back Deal, we take your privacy seriously. This Privacy Policy explains what information we collect, why we use it and how we look after it.

About Back Deal

Back Deal is a trading name of ROCKSTAR SALES LIMITED, registered in England and Wales.

Business address:
ROCKSTAR SALES LIMITED
9c Grand Union Way
Southall
UB2 4EX
United Kingdom

Email: Info@backdeal.co.uk

Company registration number: 17543004

The Information We Collect

We may collect information when you browse our website, create an account, place an order, contact us, enter a competition, complete a survey or otherwise interact with our services.

This may include:

  • Your name

  • Email address

  • Delivery and billing address

  • Telephone number

  • Payment-related information

  • Date of birth, where provided or required

  • Marketing preferences

  • Order and transaction history

  • Customer service communications

Device and Technical Information

When you use our website, we may automatically collect information about the device you are using.

This can include your device model, operating system, unique device identifiers, browser information and mobile network information.

We may also collect technical information such as your IP address, searches, browser language and the date and time of requests made through our website.

Location Information

We may use your IP address or location services provided by your device to determine your approximate location.

This helps us provide relevant information such as appropriate pricing, delivery options and address options.

Cookies and Local Storage

We use cookies and similar technologies to help our website work properly, remember your preferences, understand how customers use our services and improve your shopping experience.

Cookies may also be used to support personalised content and advertising.

Delivery

We use your contact and delivery information to process and deliver your orders.

We may share relevant information with trusted delivery and courier partners so they can deliver your order and provide delivery updates.

Marketing

If you choose to receive marketing communications from us, we may use your information to send you news, offers, promotions and information about our products.

Depending on your preferences and applicable law, communications may be sent by email, text message or post.

You can change your marketing preferences or unsubscribe from marketing communications at any time.

Payments

Payments are processed through third-party payment providers.

We may share the information required to process your payment securely, including relevant billing and transaction information.

Where you choose to save payment details for future purchases, secure tokenisation may be used rather than storing your full card details directly.

Fraud Prevention

We may use information such as your IP address, device information, address details and transaction information to help detect and prevent fraud, misuse and other malicious activity.

This also helps us meet our legal and regulatory responsibilities.

Purchase History and Saved Items

We may use information about your previous purchases, saved products and browsing activity to improve your shopping experience and provide more relevant product recommendations.

Third-Party Services

If you choose to sign in or interact with Back Deal through a third-party service, certain information may be shared with that service as necessary for the feature to work.

Customer Service

When you contact our Customer Service team, we may keep a record of your communication.

This helps us deal with your enquiry, resolve complaints and improve the service we provide.

Personalised Shopping Experience

We may use cookies, analytics and automated systems to personalise aspects of your shopping experience.

This can include relevant search results, product recommendations, promotions and offers.

Advertising

We may use advertising partners and digital marketing technologies to show relevant Back Deal advertising on other websites and services.

These technologies can include cookies, pixels, advertising tags, device identifiers and similar tools.

Where information is shared with advertising partners, appropriate measures may be used to reduce the ability to identify you directly.

Sharing Your Information

We do not sell your personal information to untrusted third parties.

We may share relevant information with carefully selected organisations that help us operate our business and provide our services.

These may include:

  • Our group/company: ROCKSTAR SALES LIMITED

  • Payment processing providers

  • Warehouse and fulfilment partners

  • Courier and delivery companies

  • Returns service providers

  • Website hosting and technology providers

  • Analytics and advertising service providers

  • Social media and other services you choose to use

  • Payment services such as PayPal, where selected by you

Where appropriate, third parties may receive anonymised or aggregated information that cannot reasonably be used to identify you.

International Data Transfers

Some of our service providers may process information outside the UK or European Economic Area.

Where this happens, we will use appropriate safeguards required under applicable data protection law to protect your personal information.

Your Privacy Rights

Depending on the circumstances and applicable law, you may have rights including:

Right to Restrict Processing

You may ask us to restrict how we use your personal information in certain circumstances.

Right to Object

You may object to certain types of processing, including direct marketing.

Right of Access

You can ask us what personal information we hold about you.

Right to Be Informed

This Privacy Policy explains how and why we collect and use your personal information.

Right to Erasure

In certain circumstances, you may ask us to delete your personal information.

Please note that some information may need to be retained where we have a legal or legitimate reason to do so, including information relating to transactions and financial records.

Right to Data Portability

Where applicable, you may request a copy of personal information you have provided to us in a commonly used electronic format.

Cookies

We use different types of cookies depending on what they are needed for.

Functionality Cookies

These help the website operate properly, including features such as logging in and adding products to your basket.

Preference Cookies

These remember choices such as language, country and other preferences.

Analytics Cookies

These help us understand how customers use our website so that we can improve our services and shopping experience.

Targeting and Advertising Cookies

These may be used to deliver more relevant advertising and measure the effectiveness of advertising campaigns.

Disabling certain cookies may affect how some parts of the website function.

Keeping Your Information Secure

We take reasonable technical, physical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

No online service can be guaranteed to be completely secure, but we continually review our security measures.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal requirements.

We recommend checking this page periodically for the latest version.

Phone: 07777 202053